Exhibitor: CIIE makes we feel more confident about our products
"Our pavilion is inspired by a garden, and our products-our bags-are like our flowers," Oleg Chebotarev, Creative Director of JumpFromPaper. Many visitors to the pavilion have been attracted by the fresh, vibrant colors of the display and the adorable designs of the bags. They eagerly take photos and try on various bags.
JumpFromPaper, an innovative accessories brand, is a new face at the 7th CIIE. Making their debut here, they showcase their new "2024 Fall/Winter Campus Retro" collection, which focuses on visual illusion design, transforming flat art into unique three-dimensional accessories.
"The inspiration for this collection comes from the first love experienced in a small-town high school," explained Oleg Chebotarev. The pavilion creates a youthful atmosphere with fresh, bright colors such as pink, purple, and orange, along with transparent mesh fabric.
When asked about the reason for participating in the CIIE for the first time, Oleg Chebotaryev stated that, on the one hand, it is a great promotional opportunity for both the company and its products, and on the other hand, it provides an opportunity to gauge market feedback. The CIIE showcases the latest products, which have limited market feedback before the event. By observing reactions at the CIIE, the company can better understand consumer responses and adjust design concepts and product strategies accordingly.
Oleg Chebotaryev is originally from Russia and has been living in China for several years. He skillfully welcomed visitors in Chinese and introduced the various bags at the pavilion. Seeing the enthusiasm of the audience for the products, Oleg Chebotaryev said, "During the CIIE, we actually feel more confident about our products." (By Zhao Anqi/China Youth Daily)
