How a Rural Snow Festival Is Boosting Incomes

A village in Gansu is turning its cold winter into a hot economic opportunity. Instead of a quiet season, locals are busy renting sleds and running food stalls at the "Zheyang Mountain Ice and Snow Carnival," attracting tourists and generating daily income.

 Young volunteers and officials have formed a promotion team, creating over 50 popular clips to drive visitor traffic. They also helped launch a smart tourism mini-program, which has registered over 8,000 users and facilitated thousands of online orders for local family inns .

 This push for winter tourism is directly raising villagers' earnings, showcasing how rural areas are innovating to create year-round economic vitality.

#RuralRevitalization #WinterTourism #CommunityTourism #ChinaVillages #SnowFestival

Photo/China Youth Daily

By Li Yue, Liu Guanyi(intern), Wang Hao/China Youth Daily