The Presses Race On: Cultural and Creative Products, Derived from Classics and Reaching Out to Youth

As cultural and creative products from tourist attractions and museums capture the public’s attention, those from publishing houses have also been growing and beginning to attract young fans. In January, the 37th Beijing Book Fair introduced a cultural and creative exhibition area for the first time. Products such as bookmarks, notebooks, canvas bags, badges, and audiobook lamps can both create learning scenarios and serve as gifts or collectibles.#CulturalAndCreativeProducts #PublishingHouse #ChinaYouthBy Wang Yu, Wang Ziyuan, Chen Xiaoran (Intern), Li Yimeng, and Jiang Xiaobin / China Youth DailyPhoto Source: (Respondents of) China Youth Daily