“Naan + Coffee” takes off in Urumqi

A fresh twist on Xinjiang’s staple bread is drawing crowds: coffee served in an edible “naan bowl.” The flagship stand now sells up to 400 cups a day, fueling late-night lines along the 800-m pedestrian street. Tourists flock for other mash-ups too—naan ice cream, naan yogurt—showing how micro-innovation keeps a 2,000-year-old food culture alive. Grand Bazaar has welcomed 12.7 million visitors so far in 2025 and expects to top 30 million this year.#Xinjiang #NaanCoffee #ChinaYouthDaily #FoodInnovation

By Fu Rui, Zhang Danni (intern), Jia Jiye / China Youth Daily

Photo by Jia Jiye/China Youth Daily