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How DIY Fan Merch Became Gen-Z's Social Passport in China

作者:王梓元 来源:中国青年报客户端2025年06月30日

In China, “fan-made merch” has become Gen Z’s social currency. From postcards to keychains, young people design and trade these handmade items at concerts, esports, theatre, and even racing events—breaking the ice with strangers, building friendships, and turning passion into a tangible connection. 💌🎭🎮🏎️ (Photo by Song Wei)

By Jiang Xinyi(Intern), Wang Ziyuan, Dai Na, Lu Anyi, and Guo Shaoming / China Youth Daily

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