Luoyang: Ancient City Draws Youth via Emotional Consumption & Creativity

Luoyang, a millennium-old city in China, draws young people through emotional consumption and youth-led cultural creativity. It combines traditional culture with policy support. Young entrepreneurs have created beef soup-inspired souvenirs, a culture-rich tourist shuttle called “Shendu Mini Bus”, and “winding stream feasts”. The city provides startup loans, housing subsidies and free accommodation for job seekers. Post-80s and post-90s tourists now make up over 80% of visitors, as youth-driven new formats energize its cultural heritage. (Photo provided to China Youth Daily)

By Wang Xinyuan,Li Yuanyuan,Duan Yichen(intern), Wang Lulu, Li Shaomeng, Jiang Jiahui/China Youth Daily