Unlock Emotional Value at China’s Import Expo

The 8th China International Import Expo is highlighting emotional engagement in its consumer goods zone. Brands like Lululemon and IKEA are designing interactive, playful spaces to connect with visitors. Bubble Mart’s popular IPs reflect shared aspirations for self-expression, while AI-powered installations offer personalized style suggestions. The expo shows how products now deliver not just utility, but also emotional resonance.

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By Wang Ziyuan, Cai Xinyue(intern) /China Youth Daily