The Blind Box Craze Among Contemporary Youth: Culture and Commerce Behind the Trend

In young people's blind box craze, Labubu's popularity stems from scarcity and social attributes, not emotional value. However, the "scarcity" of blind boxes will eventually not last, and blindly following the trend may even bring risks of speculation and comparison. For young people, trends can be pursued, but rationality should be maintained.(Photo by VCG‌)

By Wang Xinyuan, Wang Ziyuan,Shi Xinni(intern),Wang Rui and Lv Haolin/China Youth Daily